Milwaukee, WI – Hunter Business Group Executive Vice President and COO Mark A. Peck announced today that he has formed a new business-transformation consulting firm, Apexx Group, LLC. Citing innovation and speed-to-market as critical for successful companies and their marketing programs, Peck has aligned Apexx to provide a complete range of business services at the velocity today’s successful clients demand. Sensing an acute need for new methods to go to market, Peck has decided to break from more traditional direct marketing-focused approaches and embrace a more effective approach, delivering the types of business results that companies need.

Apexx to Provide Strategic Market, Channel, and Customer Programs

“Apexx is dedicated to helping mid- to large-sized companies capitalize on new opportunities to increase their revenues while improving overall costs associated with going to market,” said Peck. He added that it is more difficult than ever for companies to create and sustain differentiation simply with a set of products and services.

“It is now important to transform how businesses approach the marketplace. How they establish, measure, and refine their practices”, he stressed. Peck believes that the options a company faces today are confusing and seemingly limitless, especially when facing a decision to adopt a market approach.

“That’s why we have assembled a multi-disciplinary team of experts in almost every business category. Together, we’ll provide a set of functional services built on sound marketplace strategy and tactical go-to-market design.

Those services include:

• Market research and analysis
• Purchasing-behavior based segmentation
• Strategic market development
• Business, market, and customer planning
• Communications strategy and tactics, both traditional and e-based
• Channel design and development
• Customer analysis and relationship management

“By applying these and a number of other proven business transformation tools, we can confidently help a company achieve revenue growth, greater profitability, and increased speed to market. This all adds up to a real, sustainable competitive advantage for our clients.”

Apexx Group, LLC is headquartered in suburban Milwaukee. Offices are located at W303N6411 Irene Lane, Hartland WI 53029-9026. Telephone is (262) 370-3336

Mark A. Peck–Apexx President and CEO, Noted Author

Mark A. Peck served for over 20 years as a key executive for the Hunter Business Group, one of North America’s leading business-marketing firms. Author of the groundbreaking Integrated Account Management, published by Amacom, as well as numerous articles, Peck has been Hunter COO since 1997. His Hunter clients have included Monsanto, BellSouth, Hewlett Packard, Dun & Bradstreet, Amoco Oil, Shell Oil, Bell Canada, MasterCard, Rockwell International, S. C. Johnson, and the Minneapolis Star Tribune. He has conducted numerous strategic planning and business-to-business sales and marketing training programs and workshops. Frequent speaker for numerous international marketing and business associations, Peck pioneered IAM, Integrated Account Management, a sales improvement tool adopted by hundreds of Fortune 500 corporations worldwide.