Milwaukee, WI – Apexx Group, LLC, a Milwaukee-based business-to-business marketing and sales consulting firm, announces the addition of Search Engine Marketing (SEM) to its capabilities. "Too many times we find clients unprepared to include the design, content and goals of their website in their demand generation strategies. When we start to look at the metrics of their site, they are surprised by its ineffectiveness at generating leads and engaging prospective customers," said Mark Peck, Apexx Group CEO. Apexx utilizes an integrated approach to evaluate the effectiveness of web based marketing and works with clients to develop a comprehensive plan to improve search engine results, decrease abandon rates, increase conversions and improve coordination with offline programs. “The process of working with clients typically starts with an objective evaluation of their website called an SEM snapshot,” said Peck. The snapshot provides an instant evaluation of the conversion potential of the website based on a number of key factors and provides the basis for developing a plan for improving results. This new capability of Apexx Group is led by SEM Strategist, Alyson Mahan. Prior to working with Apexx Group, Mahan worked at the Government Accountability Office and Newmont Mining Corporation. Apexx can provide ground-up SEM for new websites, keyword research, paid ad campaigns, or provide end-to-end website optimization — solidly based on analytics — to help transform clients’ internet traffic from an irrelevant trickle into a flood of new customers.
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