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IPW Remanufactured Toner Supplies
(rebrand)
IPW is a provider of high-quality, environmentally friendly, remanufactured black and color toner products. They approached Apexx Group to redesign their website and create a more functional e-commerce solution. It was determined that rebranding in conjunction with the site redesign would make it easier to approach Fortune 1,000 companies, as their old logo did not match the high-quality standards and environmentally-friendly nature of these other companies. The new logo uses a green color for cascading paper to indicate their commitment to remanufacturing and recycling – something completely absent in their old branding. The oval shape is used to contain the logo in it’s own space to give an ease of demarcation on packaging which would feature other logos and text. Not only is the new IPW logo compelling, it also better conveys value proposition which serves as a “face” to prospects and customers.
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Doering Fleet Management
(identity)
Doering Leasing Co. is a regionally focused company that takes a personal approach to leasing. As they expanded, they needed a distinct and progressive brand for the fleet management side of their business. The new logo was a huge breakthrough for both Apexx and the company, encompassing all of the things the new brand needed – integrity, style, and a pinch of innovation.
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MargaretAnn's Place – A Walk To Remember Logo
(event brand)
MargaretAnn’s Place provides support, education, and awareness for children and their families who are grieving a death. MargaretAnn's Place came to Apexx for a concept for their first annual "A Walk to Remember" fundraiser. This is the final product Apexx Group produced. It mimics the MargaretAnn's Place brand colors to keep inline with existing brand standards. The juxtaposition of the feet and the subtle placement of the MargaretAnn's Place heart portrays both a softness and a necessary seriousness to participants, supporters and donors. The logo reflects the overall goals of MargaretAnn's Place and the vision they have for every child that experience the death of a loved one.
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MargaretAnn's Place Print Collateral
(business cards and envelopes)
MargaretAnn’s Place provides support, education, and awareness for children and their families who are grieving a death. Apexx recently completed a rebranding effort for MargaretAnn’s Place, updating all printed pieces and messaging. These new materials allow a flexibility to appeal to all of MargaretAnn’s Place’s different audiences. There was a need for pieces that could for example, simultaneously benefit families and children grieving a death, as well as communicate to potential donors. The redesigned brochures and handouts convey the seriousness of the subject matter yet the warmness of a family member giving comfort to a surviving loved one. Apexx achieved this by standardizing and layering messaging throughout all pieces, allowing content to complement and work separately as required. Through the use of clean, concise design and emotion-instilling photography, Apexx increased MargaretAnn’s Place effectiveness in both communication
and outreach.
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The Parenting Network Logo
(logo update)
Since 1977, The Parenting Network has served families throughout the greater Milwaukee community through its mission to strengthen parenting and to prevent child abuse. Prior to this fresh update, The Parenting Network logo lacked necessary flexibility and contemporary relevance. Apexx Group stepped in and the logo was given a more appropriate size, the color palette was updated and a appropriate font choice was made. These changes were made in concurrence with a new website rollout meant to help The Parenting Network reach a broader audience in South Eastern Wisconsin.
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