Capabilities

CapabilitiesApexx origins are as a strategic marketing and sales consulting firm. Over the years clients have requested additional services and capabilities to provide more help in execution of those strategies and tactics. While it is challenging to accurately portray the full breadth and depth of Apexx's offerings, below is a small sample of what Apexx can do for your organization. Download this information in a PDF handout here.

Diagnostics

  • Customer buying behavior analysis
  • Decile analysis
  • Defection study
  • Distributor audit
  • SWOT analysis
  • Marketing & sales potential evaluation
  • Channel assessment

Business Objectives

  • Business & venture capital planning
  • Strategic planning
  • Channel identification & selection
  • Program design workshop
  • Private label

Tactile Plan & Design

  • Customer acquisition plan
  • Go-to-market planning & design
  • CRM strategy & design
  • Product & service branding
  • Customer contact planning
  • Integrated account management & design
  • Website development

Tests

  • Product & service concept testing
  • Product & service adoption
  • Customer & distribution partner scorecard
  • Collateral & messaging performance testing
  • Channel & segment evaluation

Implement & Evaluate

  • Inside sales, IAM & lead generation
  • Venture capital search
  • Private label
  • Sales funnel performance
  • Sales effectiveness evaluation
  • ROI
  • Customer conversion rates
  • Acquisition cost planning & forecasting