While Apexx has been expanding its capabilities over the years, the staff has also grown to include more teams than just the senior partners. Below is a listing of some of the areas of expertise and just a handful of the key individuals in those areas:
CEO & President
In his 30-plus years of consulting, Mark has worked with many clients including Monsanto, BellSouth, Hewlett Packard, Metavante, Dun & Bradstreet, Belden Wire & Cable, Bell Canada, MasterCard International, Rockwell Automation and Corporate Express. Frequent speaker for numerous international marketing and business associations, Mark pioneered IAM (integrated account management), a sales improvement tool adopted by hundreds of Fortune 500 corporations worldwide. In addition to authoring the book Integrated Account Management, he has conducted CRM, strategic planning and business-to-business sales and marketing training programs and workshops. Click to request a copy of Mark's book, Integrated Account Management.
Gina has over 20 years of call center management, program management and consulting experience. Over the years, she has worked with a wide variety of companies spanning multiple industries in both a direct and consulting capacity including: United Parcel Service, Hallmark Business Expressions (a division of Hallmark Cards), Newark Electronics, Rockwell Automation, MasterCard International, Panasonic North America and Advance Auto Parts. Gina’s primary expertise lies in driving excellence and business results through the successful design, build and management of integrated account management, lead generation and inside sales programs on behalf of her clients.
In his 16-plus years of marketing and sales work and consulting, Chris has worked with clients such as Office Depot, Vision Forward, Independence First, Belden Wire & Cable, GE, Staples, Southern California Edison, PepsiCo, VISA, Solo Cup and Fireman’s Fund. Chris has helped companies enter new market segments, evaluate and improve their marketing programs and generate revenue through lead generation programs. Prior to joining Apexx Group, Chris was Director of Business Development at Frankel-Publicis, the world’s largest promotional marketing services firm. In his time there, Chris was responsible for helping to identify, target and win new client engagements and was also part of the strategic planning process for numerous clients.
The team includes design, information architecture, copywriting, editing, web design, development and project management.
Data can help make sound decisions when powered by a group of professional analysts.
A professional staff of account managers, lead generators and researchers can help to augment existing staff or provide new resources to help fuel growth.